Push notification is a feature that allows an application to notify smartphone users of new messages or events without the need to actually open the application. The incoming messages can be received even for apps that are not currently open. Push notifications are in this way similar a text message, which pops up on the phone screen.
Push notifications allow companies to send customized, scheduled messages to a large number of customers or to a smaller and targeted group, according to the message they want to communicate. Customers can be categorised by their location, the device they are using or the level of their engagement. In addition, users have the ability to control the messages flow and adapt it to their needs. In marketing terms, push notification is a strong tool in order to create brand awareness and engagement with the customers.
With Appiyus App Creator you can now add Push Notifications Feature into your iPhone & Android App. Be it a sale, a new offer, a new product or service- let your customers know, at the right time, to garner more business.